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Nuclio Learning

Growth Strategy and Experimentation

  • Intermediate

Discover key strategies and techniques to drive your business growth through a systematic approach to experimentation and optimization. This course will equip you with the knowledge to identify growth opportunities, design effective experiments, measure results, and continuously optimize your tactics to achieve your growth objectives.

  • Digital business models
  • Growth strategy development
  • Customer Journey analysis
  • User-centered design
  • Psychological biases in digital products

Overview

Throughout this course, you will learn to understand different digital business models and how they are monetized in the digital paradigm of 2024. You will comprehend the experimentation process to develop meaningful growth strategies with a proper methodology. The course will also teach you to create a Customer Journey considering the phase of each business and the actions to apply at each stage. Additionally, you will learn the basic laws of design to build adapted websites and experiments, understand the main psychological biases applied in digital products, and develop an experimentation plan while learning to prioritize different experiments. You will also get to know the main tools for experimentation and measurement.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Executives

Executives who want to optimize and accelerate the growth of their company or activity.

Professionals

Professionals who wish to update their training and incorporate new trends and new business interaction models.

Freelancers

Freelancers looking to optimize and expedite the growth of their business or activities.

Whether you're an entrepreneur or part of an established company, understanding how to design and execute a Growth and Experimentation strategy can make the difference between stagnation and explosive success. This course will provide you with the methodology to implement it correctly and achieve long-term growth.

Pre-Requisites

1 / 3

  • Understanding of basic business concepts

  • Interest in learning about growth strategies and experimentation

  • Desire to apply new methodologies for long-term growth

What will you learn?

Introduction to the course
Who you are and what you do (current position or brief career journey), what you will learn in the course, and the brief importance of Growth and Experimentation strategy.
Understanding the current business situation and what improvements we can implement
Digital business models, introduction to Growth, digital products + business models, North Star Metric & KPIs, Customer Journey of the user.
Laws and Principles of design
Breakdown of key user-centered design principles, examples of successful application of these principles, understanding the user, psychological biases to persuade the user.
Creating an experimentation plan
Why to experiment, how to do it, experimentation map, experimentation phases, hypothesis and ideation, ICE method - Prioritization, implementation and development, types of experiments, experimenting in content, experimenting in a Go To Market phase.
Experimentation tools
Tools for experimentation.

Meet your instructor

  • Olga de Andrés

    Instructor, Nuclio Learning

    Olga de Andrés is an instructor at Nuclio Learning. No additional information is available.

Upcoming cohorts

  • Dates

    start now

€240