Mydra logo
Log in
>All courses>Marketing
Marketing
Tekdi logo

Tekdi

The Digital Marketing Master

  • Intermediate

Learn everything you need to know with this online Digital Marketing Master led by Juan Merodio, one of the most influential people in Business according to Forbes magazine. Discover strategies, success stories, how to apply digital marketing in a business, and much more.

  • Digital Marketing Plan
  • Website and Business Content
  • SEO
  • Email Marketing
  • Social Media Marketing

Overview

This Master's program covers a comprehensive curriculum with topics and lessons in Digital Marketing. With 100% video content, you can learn at your own pace, anytime and anywhere. You will create your own digital marketing plan, build websites and online stores without technical knowledge, create effective social media content, position your website on Google, create your first automated sales funnels, run complete advertising campaigns on Facebook, Instagram, YouTube, Google, and LinkedIn, and handle over 40 digital marketing tools.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Live classes
    delivered online

Who is this course for?

Marketing Professionals

Professionals in marketing, communication, entrepreneurs, business owners or managers of companies of any size who want to acquire new digital skills to attract customers in the digital world.

Professionals from any field

Individuals looking to redirect their career towards Digital Business, learning the necessary tools to attract customers.

Students

Students seeking a specialization adapted to the digital world around us, acquiring skills to face a job market from entrepreneurship or working for others by providing real value to companies.

The Digital Marketing Master is an indispensable tool for any company wishing to succeed online. From content creation to search engine optimization, social media advertising, and online reputation management, digital marketing encompasses a wide range of skills and strategies necessary to stand out in the digital marketplace. This Master's program will help you acquire the skills and knowledge needed to take your business to the next level in the digital world.

Pre-Requisites

1 / 3

  • Interest in learning digital marketing strategies to grow a business using digital marketing and acquiring customers in today's online society.

  • No technical knowledge required to create websites and online stores.

  • Desire to learn and apply digital marketing to one's profession.

What will you learn?

Welcome to The Digital Marketing Master
Introduction to the Digital Marketing Master and tutorial on using the training platform.
Digital Marketing Plan
Contextual business information, analysis of business changes, customer expectations, structuring a marketing department, and creating a digital marketing plan.
Website and Contents in Business
Evolution of the web, creating a website with Leadpages, web personalization, emotional web design, content marketing strategy, and measuring content marketing results.
SEO on Google
Basics of SEO, using tools like Metricspot, Google Search Console, SEMRUSH, and conducting an SEO audit.
Email Marketing and Marketing Automation
Email marketing strategy, newsletters, automated messages, loyalty techniques, and using tools like Mailchimp and Active Campaign.
Social Media in Marketing
The power of social media in business, defining a Social Media Plan, and managing social media leads.
Facebook
Creating and managing your brand's presence on Facebook, page statistics, Facebook Ads, and applications for a business page.
Twitter
Creating and managing your brand's presence on Twitter and Twitter Ads.
LinkedIn
Creating and managing your company's brand presence on LinkedIn and LinkedIn Ads.
Instagram
Account setup, defining biography, profile image, content creation, scheduling, and analyzing metrics.
YouTube
Visual content and settings, creating a Viewer Persona, video strategy, and YouTube advertising.
TikTok
Understanding TikTok, creating content, understanding the algorithm, and monetization strategies.
Data Capture and Marketing Analysis
Quantitative web analytics with Google Analytics, qualitative analytics and user experience, and Big Data Marketing.
Marketing with Influencers
Macro and micro-influencers, defining an influencer marketing strategy, and examples of influencer campaigns.
Digital Tools
Tools for web hosting, social media post scheduling, email sending, social media management, web analytics, and task management.
WhatsApp Marketing and WhatsApp Business
WhatsApp Marketing strategy and tactics, content marketing, digital marketing actions, promotions, customer service, and sales scripts.
Digital Advertising
Developing advertising campaigns on Google Ads, Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Extra Module: Dropshipping
Understanding dropshipping, creating an online store, and starting to sell with dropshipping.
Extra Module: Marketing Procedures
Procedures for content creation, social media dissemination, project audits, email marketing, video recording and editing, advertising strategy, SEO, and event creation.

What learners say about this course

  • “I didn't have social networks and thanks to the master I am thinking of starting online.”

    Noe Rodriguez

    Student

  • “Two months after starting the Master's, I started working at Juan Merodio and TEKDI.”

    Juanra

    Student

  • “I have learned to apply Digital Marketing to my profession.”

    Lizzette

    Student

Meet your instructor

  • Juan Merodio

    Conferenciante, Consultor de Marketing Digital, Emprendedor y fundador de TEKDI, Juan Merodio

    Juan Merodio is a seasoned Marketing Digital expert and entrepreneur with over a decade of experience. He is a prolific speaker, consultant, and author, having authored over 12 books on Marketing Digital and business strategies.

Upcoming cohorts

  • Dates

    start now

€997