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Nuclio Learning

Professional Social Media Management: Tools, Crisis Management and Ads

  • Intermediate

Maximize your digital presence with specialized strategies from the beginning to crisis management and strategic advertising. This certification course will equip you with the latest tools and techniques for professional social media management.

  • Social Media Landscape
  • Content Strategy
  • Content Calendar
  • Social Listening
  • Social Advertising

Overview

This course provides specialized knowledge in digital marketing, allowing you to stand out in a competitive job market. You will learn current strategies to stay up-to-date with market demands, build a solid brand identity to increase visibility and reputation, and master effective advertising techniques on social media. The course also covers crucial skills for crisis management, influencer marketing, and social commerce strategies.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Digital Marketing Professionals

For those involved in digital marketing seeking to maximize their digital presence.

Social Media Managers

For managers of social networks looking to enhance their content strategy and crisis management skills.

Content Specialists

For content creators and specialists aiming to develop a strong brand identity on social media channels.

Boost your career with specialized digital marketing knowledge to stand out in a competitive job market. Learn to build a solid brand identity, master social media advertising, and manage crises effectively. This course is ideal for intermediate-level professionals looking to enhance their skills in social media management.

Pre-Requisites

1 / 3

  • Knowledge of digital marketing fundamentals

  • Experience with social media platforms

  • Understanding of brand management principles

What will you learn?

State of the Social
Describes the current social media landscape and general aspects of the channel that affect both brands and users.
Branding
What is branding, branding and social networks, key aspects to develop a brand in the social media channel.
Content Strategy
Definition of contents, how to define a content strategy, relevant aspects to develop a profile in social media.
Content Calendar
What the content calendar consists of, how to define a content calendar, relevant aspects for planning content.
Social Listening
The importance of social listening, tools to monitor our content, tools to monitor the competition's content, how to know what is happening in the social media channel.
Social Ads
Main advertising proposals of each platform, aspects to consider when launching a media campaign on social media.
Content Best Practices
Examples of the best types of content, examples to achieve a better experience, impact, and engagement.
Influencer Marketing
What is influencer marketing, main factors to design a campaign with influencers.
Social Commerce
Introduction to social commerce, the revolution through new social commerce functionalities, new trend: live shopping, possibilities to develop this channel as a sales channel.
Crisis Management
How to manage a crisis in the social media channel, why a crisis can make content go viral with potential risk for brands.
In-house vs Agency
Comparison between two models of social network management, management within the company, management through a specialized agency.
Content Tools
Main recommended tools to help in the management of the social channel, main recommended tools for the day-to-day of the social channel.

Meet your instructor

  • Víctor de la Fuente

    Professor, Consultant, Speaker, eBusiness, eCommerce and Online Marketing Manager, Nestle S.A.

    Víctor de la Fuente has expertise in eCommerce and Digital strategy, Online Marketing and is an Amazon and marketplaces expert.

Upcoming cohorts

  • Dates

    start now

€250