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Universidad Complutense de Madrid

Virtual Reality and Augmented Reality - Certificate in Metaverse Business

  • Intermediate

The Certificate in XR and Spatial Computing, developed by the Universidad Complutense de Madrid in collaboration with Virtual Voyagers Academy and Empower Talent, is designed to train future professionals in spatial computing. This course offers the latest industry updates, focusing on Spatial Computing and AI integration, providing a unique opportunity to enter this exciting market.

  • XR Market Analysis
  • Spatial Computing
  • Content Creation
  • Project Management
  • AI Integration

Overview

In this course, you will gain advanced knowledge of the XR and Spatial Computing market, understand the evolution of the Metaverse concept, and learn market heuristics. You will explore the roles of key players, content creation workflows, and AI's role in business model conceptualization. The course also covers product design, monetization strategies, live streaming, spatial video, and volumetric video. Additionally, you will analyze business case studies across various sectors and learn about data analytics, marketing strategies, and legal perspectives in XR and Spatial Computing.

  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion

Who is this course for?

Managers

Learn to lead or direct an XR/Spatial Computing department or project professionally. Create a start-up within this new ecosystem and launch a product to this market.

Professionals seeking career change

Engineers, communicators, and professionals from various disciplines, including the video game sector and transmedia creatives, looking for a logical evolution in their careers.

Innovators and Adventurers

Individuals who are non-conformist and adventurous, seeking to understand the XR/Spatial Computing market, the involved actors, content creation processes, and how to conceptualize coherent business ideas.

This course offers a unique opportunity to become a leading professional in the XR and Spatial Computing market. You will learn advanced market analysis, content creation, and AI integration, preparing you to lead projects and create innovative products. Ideal for managers, professionals seeking career change, and innovators.

Pre-Requisites

1 / 3

  • Basic understanding of digital technologies and their applications.

  • Interest in XR and Spatial Computing technologies.

  • Willingness to engage in hands-on projects and real-world applications.

What will you learn?

Module 1: Advanced Knowledge of the XR and Spatial Computing Market
Fundamentals and in-depth market knowledge. Evolution of the Metaverse concept. Market heuristics: what has worked and what hasn't. Market trends for tactical-strategic decision making. Convergence with AI: Technologies that make up Spatial Computing. How to create a company or department within this new ecosystem.
Module 2: Market Players
Global market players/companies. Platforms of Apple, Meta, and Google in particular. Users: initial heuristics or user archetypes. What they seek and what they don't. XR content creation workflow. Team and project management in this multidisciplinary ecosystem. Use of AI for business model conceptualization.
Module 3: Monetization and Creation of Coherent XR Products. Humanism
Product Design focused on XR. XR content creation process. How to make a product/content profitable. Cost evaluation. Creation of proposals and budgets in this new ecosystem. How to be a responsible leader and aspects to consider.
Module 4: Video: Live Streaming, Spatial Video, and Volumetric Video
Live Streaming: strategic and cost aspects. Spatial Video and 180/360 video: types and business possibilities. Volumetric Video: state of the art, advantages, and limitations.
Module 5: Business Case Study Analysis
Identification of opportunities and valid use cases. Business case studies in health. Business case studies in training. Business case studies in advertising and marketing. Business case studies in leisure places and museums. Business case studies in entertainment. Analysis of various use cases.
Module 6: Data Analytics, Marketing, and Legal Perspective
Possibilities and tools in data analytics in XR and Spatial Computing. Linking with business objectives. Product launch: orchestrating special actions. Marketing strategies suitable for this new ecosystem. Legal perspective: identification of involved assets, rights, and freedoms at risk. Business Case Studies in XR, led by experts in each area.

Meet your instructors

  • Cristóbal Fernández

    Vicedecano de Comunicación y Relaciones Institucionales, Facultad de Ciencias de la Información UCM

    Cristóbal Fernández is a professional with over 20 years of experience in corporate communication. He is a university professor and researcher with a PhD in Digital Public Relations from UCM and a Master's Degree in Strategic Communication Management from ESADE.

  • Eduardo Herranz

    Co-Founder & COO, Spatial Voyagers

    Eduardo Herranz is the Co-Founder and COO of Spatial Voyagers. He has worked with clients such as Meta, Inditex, Disney, Ferrari, Mastercard, EY, and General Electric.

New cohorts coming soon