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IEBS Digital School 7

Digital Analytics Applied to SEO

  • up to 1 month
  • Intermediate

This course delves into the impact analysis of organic positioning towards business objectives, exploring optimization opportunities in search engines and operational control of main project metrics.

  • SEO Analysis
  • Digital Analytics
  • Data Visualization
  • Google Analytics Implementation
  • Business KPI Alignment

Overview

Learn to generate business questions impacting SEO, find SEO opportunities through analysis, and track KPIs to visualize the SEO status of projects. Gain proficiency in using Google Analytics and Looker Studio for effective data visualization and business measurement.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Individuals seeking to deepen their technical SEO knowledge

For those who want to expand and deepen their understanding of technical SEO factors.

Marketing executives and managers

Executives and marketing managers looking to start or improve their knowledge in the world of SEO.

Entrepreneurs and consultants

Entrepreneurs or consultants who wish to specialize in technical SEO.

Enhance your SEO and digital analytics skills to drive business impact. Learn from industry experts and apply your knowledge through a practical project. Ideal for marketing professionals and consultants aiming to specialize in SEO.

Pre-Requisites

1 / 3

  • Basic understanding of SEO

  • Experience with digital marketing

  • Familiarity with data analysis tools

What will you learn?

Business Measurement in Google Universal (GA3)
Define business objectives and KPIs, align digital analytics with business strategy, and respond to SEO questions through digital analytics. Develop a measurement plan.
Business Measurement in Google Analytics 4 (GA4)
Understand how GA4 measures and its differences from Universal Analytics, familiarize with all GA4 reports, and implement GA4 with GTM. Develop an implementation plan.
Data Visualization in Business
Understand what a dashboard is and how to approach it, create a dashboard from scratch in Looker Studio, synchronize Google Analytics data to Looker Studio, and understand different types of charts and their applications.

What learners say about this course

  • “Challenge completed, now to continue for more!!! Many thanks to IEBS Business School and to all the teachers who are very professional, I recommend this school without a doubt!”

    Pablo Odi Zappettini

    Lead generation | SEO | Web Development at WABI SABI Marketing

  • “Happy and proud to have completed my studies at IEBS Business School”

    Sara Ramos Díaz

    Social Media Manager at Grupo Planeta

  • “Very satisfied with the training offered by @iebschool. Thanks for everything!”

    Andrea Alonso Castro

    Community manager at @Cosmeclinik

Meet your instructor

  • Luis Francisco López Sánchez

    Growth Marketing Manager, Lidl España

    Luis Francisco López Sánchez is an Ecommerce Paid Media Manager at Lidl España and has over 10 years of professional experience working in-house and at agencies. He is responsible for integrating paid media, SEO, CRO, and digital analytics with a focus on Ecommerce.

Upcoming cohorts

  • Dates

    start now

$510