Mydra logo
Log in
>All courses>Marketing
Marketing
IEBS Digital School 7 logo

IEBS Digital School 7

Relational Marketing

  • up to 4 months
  • Intermediate

The Relational Marketing certification equips you with the necessary concepts, techniques, and tools to establish a model of relationships and communication with customers. You will explore key factors that influence relationships between suppliers and clients and their impact on internal and external decisions.

  • Negotiation Processes
  • Commercial Organization
  • Direct and Relational Marketing
  • Customer Experience
  • Sales and Distribution Channels

Overview

This course will guide you through the process of developing skills for negotiation and managing commercial organization structures. You will learn to craft strategies and manage both personal and media communication effectively. The course also covers the selection and adaptation of strategies and techniques based on different activity areas and market circumstances.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

University Graduates

University graduates aiming to develop their professional career in the marketing area.

Business Professionals

Professionals from companies looking to develop, structure, and strengthen their knowledge about customer and supplier relationships.

Entrepreneurs

Entrepreneurs needing to develop strategic communication and relationship skills with their customers.

Enhance your career in marketing by mastering the art of relational marketing. This course offers deep insights into customer relationship management, strategic communication, and negotiation, tailored for professionals and entrepreneurs. Gain practical skills that are crucial in today’s market.

Pre-Requisites

1 / 3

  • Basic understanding of marketing principles

  • Experience in customer relationship management is advantageous

  • Interest in developing negotiation and communication strategies

What will you learn?

Sales Channels and Distribution
Explore different distribution channels, analyze which is most appropriate, and look into new trends in distribution channels. Project: Plan the distribution strategy for a sports material startup.
Commercial Organization
Learn key variables for proper commercial planning, how to organize a commercial structure, and manage resources. Detailed insights into daily commercial management. Project: Develop a commercial plan for an insurance agency.
Direct and Relational Marketing I
Study the evolution of direct and relational marketing, focusing on customer experience as the core of marketing strategies. Technology's role in marketing. Project: Create a Customer Journey for a cinema chain's purchasing process.
Direct and Relational Marketing II
Utilize information for marketing, explore direct marketing forms, and communication strategies in direct marketing. Project: Analyze main direct marketing strategies of Samsung.

What learners say about this course

  • “Very satisfied with the training offered by @iebschool. Thanks for everything!”

    Andrea Alonso Castro

    Community Manager at @Cosmeclinik

  • “Great knowledge acquired in my Master of #DigitalMarketing with @iebschool”

    Rodrigo Hernando Vega Ramírez

    Business Development Manager at Ayenda Hoteles | Budget Hotel Chain

  • “Challenge completed, now to continue for more!!! Many thanks to IEBS Business School and to all the teachers who are very professional, I recommend this school without a doubt!”

    Pablo Odi Zappettini

    Lead generation | SEO | Web development at WABI SABI Marketing

Meet your instructors

  • Diego Rodríguez Catalán

    Instructor, IEBS Digital School

    Diego Rodríguez Catalán is an instructor at IEBS Digital School. He is also the founder of Tilde Comunicación and Siquia.

  • Roberto Pérez Marijuán

    Instructor, IEBS Digital School

    Roberto Pérez Marijuán is a passionate and experienced communicator, educator, and sales professional with a focus on human behavior and interpersonal relationships. He has extensive experience in the tech industry, specializing in neuromarketing and persuadability.

  • Ivan Briceño

    Instructor, IEBS Digital School

    Ivan Briceño is an instructor at IEBS Digital School. He currently works as a consultant in the area of digital marketing, designing optimization strategies for search engines (SEO) and social media marketing.

Upcoming cohorts

  • Dates

    start now

$1,690