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IEBS Digital School 7

Traffic Monetization through Online Conversion

  • up to 1 month
  • Intermediate

Learn to maximize online traffic conversion through effective inbound marketing techniques and tools such as landing page optimization and CRO. This course will equip you with the skills to enhance your company's digital marketing results.

  • Inbound Marketing
  • Conversion Optimization
  • Landing Page Design
  • Digital Marketing Strategy

Overview

This course provides comprehensive training in converting online traffic into business opportunities using inbound marketing strategies. You will learn to create and analyze effective landing pages, optimize conversion processes through CRO, and study successful case applications to your business.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Marketing Professionals

Individuals looking to acquire knowledge to develop traffic attraction strategies and generate business opportunities.

Advertising Experts

Professionals wanting to specialize in new inbound marketing methodologies.

Entrepreneurs

Business owners eager to leverage inbound marketing to enhance their business.

Executives and Managers

Leaders seeking strategic competencies in digital marketing.

Recent Graduates

Individuals wishing to specialize in new ways of online marketing.

Enhance your digital marketing skills by mastering inbound marketing techniques that convert web traffic into business opportunities. Learn from real-world applications and optimize your strategies with hands-on projects.

Pre-Requisites

1 / 3

  • Basic understanding of digital marketing

  • Experience with content creation and management

  • Familiarity with web analytics tools

What will you learn?

Introduction and Landing Pages
Understand the elements of conversion from web visit to data capture, define and create effective landing pages, and explore their architecture and creation using HubSpot.
Thank You Page, Forms, and CTAs
Learn about the role of forms, call to action, and thank you pages in the conversion process, including best practices and real examples.
Optimization of Conversion through CRO
Analyze and optimize the elements created in previous classes, understand A/B testing, and explore the possibilities of SMART elements within HubSpot for enhancing user experience.

What learners say about this course

  • “Thanks to @iebschool I have laid the foundations of what could be my 2.0 identity. Very interesting. Great teaching staff!”

    Helena Romero

    Brand Manager at Tabladillo

  • “A step further in my professional training and growth during 2020 with IEBS Business School surpassing the postgraduate in Traffic Management”

    Almudena Gómez González

    Marketing Technician at Vía Célere

  • “Great knowledge acquired in my Master of #DigitalMarketing with @iebschool”

    Rodrigo Hernando Vega Ramírez

    Business Development Manager at Ayenda Hotels | Budget Hotel Chain

Meet your instructor

  • Andrea Castán Usón

    CEO, TRACK Advising

    Digital marketing | HubSpot expert | Project manager | Freelance/Autónomo

Upcoming cohorts

  • Dates

    start now

$510