IEBS Digital School 7

UX Product Design

Intermediate

Master the art of UX design with the UX Product Design Postgraduate program, designed to equip you with the skills to create intuitive and impactful digital products. Learn from industry experts and apply your skills in real-world projects.

User Experience (UX)
User Interface (UI)
Customer Experience (CX)
Digital Product Design

Overview

This program covers everything from user research and analytics to interface design and prototyping. You will learn how to manage digital projects effectively, make informed design decisions, and implement techniques that meet both business and user objectives.

Spanish
course language
Professional Certification
upon course completion

Who is this course for?

Graphic, Audiovisual, Communication, and Marketing Professionals

Professionals from these fields looking to shift their career path towards UX design.

IT Team Managers

Managers responsible for the ongoing creation and improvement of digital products.

Front-End Developers

Developers specializing in web and/or mobile platforms interested in enhancing their UX design skills.

Embark on a transformative journey with the UX Product Design Postgraduate program. Gain in-depth knowledge and hands-on experience in creating user-centered digital products. This course is ideal for professionals aiming to lead in the digital design industry.

Pre-Requisites

1 / 3

Basic understanding of digital design principles.
Experience in a related field such as graphic design, IT management, or front-end development.
Interest in learning about user experience and digital product design.

What will you learn?

Introduction to User Experience

Focus on User-Centered Design, best practices for generating good UX, and usability for digital products. Includes a project on developing a heuristic evaluation with measurement scales.

Analytics and Optimization of Digital Products

Learn strategies for digital analytics, tools for measuring User Experience, and methodologies for optimization and continuous improvement. Includes a project on creating a continuous improvement model from digital analytics.

User Research

Explore generative and exploratory research methods, differences between user research and market research, and how to transform information into insights. Includes a project on conducting exploratory research through interviews.

Value Proposition and User Profiles

Discover User Personas, introduction to Lean, Agile, and Lean UX, User Stories and User Story Mapping. Includes a project to design and develop a User Story Map.

Content Strategy

Introduction to Information Architecture, content strategies, and UX Writing focused on user-centered content. Includes a project on creating a Content Briefing.

The Creative Process

Learn about Design Sprint and sketching, principles of web and mobile interface design, and design patterns. Includes a project on designing and developing a purchase process through sketching.

Interface Design

Fundamentals of Interface Design, Design Guides & Systems, and functional UI prototyping. Includes a project on creating an interactive prototype for a mobile application.

Usability Evaluation

Study UX Testing, Think Aloud method, and reporting results. Includes a project on planning and executing usability tests.

Global Project

Capstone project that integrates knowledge and skills acquired throughout the course into a comprehensive UX design project.

Meet your instructors

Richard Johnson Hurtado
Instructor, Partner & Global Knowledge Leader Intelligence, Multiplica, IEBS Digital School
Richard Johnson Hurtado is a marketing and digital analytics expert. He is a consultant, speaker, teacher, podcast host, blogger, and author. He helps companies use data to better understand and predict customer needs.
Gerard Adell
Head of UX & Design, Onebox - Ticket Distribution System
Design and UX leader dedicated to integrating user-centric principles into product development to meet business objectives. As Head of UX at Onebox, Gerard has grown the Product Designer team and spearheaded key initiatives including crafting departmental objectives and driving product design and research strategy.
Giulia Angeletti
Instructor, IEBS Digital School
Giulia Angeletti is a Sr. UX Researcher with a background in market research and journalism. Based in Milan, she is a curious individual who thrives on asking questions and embracing challenges.
Carolina Jiménez de la Cruz
Senior Experience Designer, IEBS Digital School
Carolina Jiménez de la Cruz is an instructor at IEBS Digital School.
Carolina Torres
UX Researcher Ops | Research System | EDTech, IEBS Digital School
Carolina Torres is passionate about change and culture. She studied sociology and then continued her education in human behavior, focusing on product use and technology. When she discovered UX, she fell in love with the discipline, which she practices and tries to contribute to its growth in Latin America. She was born in Buenos Aires and lives in Palermo, where Rosedal is the patio of her house.
Pablo Viñas
Senior Product Designer | UX/UI Mentor, Crehana
Buenos Aires-based product designer with over 15 years of experience, passionate about creating unique experiences to improve people's digital lives.
Julieta Andrea Fleischman
Product Designer UX UI, IEBS Digital School
I am a creative, committed professional interested in new challenges that cause a positive impact on people. I am interested in jobs that allow me to continue developing and learning professionally and personally.

New cohorts coming soon