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IEBS Digital School 7

Data Analysis

  • up to 1 month
  • Intermediate

Learn to utilize Google Analytics 4 data to conduct analyses and derive actionable insights to enhance your digital marketing strategies. This course is ideal for marketing professionals and entrepreneurs eager to improve their campaign performance.

  • Data Acquisition Analysis
  • Conversion Funnel Analytics
  • Customer Experience Analysis

Overview

This course will guide you through the process of using GA4 data to analyze and improve digital marketing actions. You will learn to interpret data effectively to optimize web presence and campaign strategies, enhancing overall business performance.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Digital Marketing Professionals

Those looking to specialize in web optimization.

Entrepreneurs

Entrepreneurs with digital projects aiming to improve their company's visibility.

Recent Graduates with Marketing Experience

Graduates who want to develop their career in optimization.

Executives and Professionals

Individuals seeking to update their training.

Enhance your digital marketing strategies with advanced data analysis skills using Google Analytics 4. This course is tailored for marketing professionals and entrepreneurs eager to drive better results through data-driven insights.

Pre-Requisites

1 / 3

  • Basic understanding of digital marketing

  • Familiarity with Google Analytics

  • Interest in data-driven decision making

What will you learn?

Introduction to the Course
Welcome and course overview.
Analysis of Digital Marketing Traffic Acquisition
Learn about the different media (owned, paid, earned) for attracting visitors, relevant metrics and dimensions, customer journey mapping, and business question formulation.
Analytics for E-commerce and Leads Conversion Funnel
Focus on e-commerce conversion and leads, analyzing cost metrics, profitability, customer acquisition cost (CAC), and customer lifetime value (CLV).
Analysis of Customer Experience
Study tools beyond Analytics to understand user behavior and feelings, including click maps, session recordings, and surveys.
Final Project: Acquisition Analysis, Funnel, and Customer Experience
Apply learned concepts to a practical project involving acquisition, funnel analysis, and customer experience.

What learners say about this course

  • “Very satisfied with the training offered by @iebschool. Thanks for everything!”

    Andrea Alonso Castro

    Community Manager at @Cosmeclinik

  • “Thanks to @iebschool I have been able to lay the foundations of what could be my 2.0 identity. Very interesting. Great teaching staff!”

    Helena Romero

    Brand Manager at Tabladillo

  • “Challenge accomplished, now to continue for more!!! Thank you very much to IEBS Business School and to all the teachers who are very professional, I recommend this school without a doubt!”

    Pablo Odi Zappettini

    Lead generation | SEO | Web Development at WABI SABI Marketing

Meet your instructor

  • Iván de León

    Instructor, IEBS Digital School

    Iván de León is an experienced digital analyst, consultant, and professor. He has been an instructor at IEBS for nearly 12 years.

Upcoming cohorts

  • Dates

    start now

$510