IEBS Digital School 7

Digital Product Launch

Intermediate

This course covers essential concepts for launching digital products, including defining and measuring a minimum viable product (MVP), understanding user types and product phases, and applying basic marketing concepts.

Product Development
Market Analysis
User Experience
Product Metrics
Marketing Strategies

Overview

Learn to define and measure a viable minimum product or experiment, understand different user types and their behaviors, and apply basic marketing concepts such as acquisition costs, long-term user value, and optimization.

Spanish
course language
Professional Certification
upon course completion

Who is this course for?

Product Managers

Product managers looking to update their knowledge to adapt to new techniques and methodologies derived from digital product development.

Agile Professionals

Professionals trained in agile methodologies who need to complement their knowledge or experience in product strategy.

Gain practical insights into launching digital products effectively. Understand key concepts like Product Market Fit and MVPs, and learn how to apply Lean Startup principles for successful product launches. This course is ideal for product managers and agile professionals aiming to enhance their strategic skills in digital environments.

Pre-Requisites

1 / 3

Basic understanding of product management
Familiarity with agile methodologies
Interest in digital product development

What will you learn?

Introduction to Digital Product Launch

Explore the concept of Product-Market Fit, the importance of value propositions through the Value Proposition Canvas, and the basics of the Lean Startup method. Understand product metrics and their impact on digital product success.

Creation, Measurement, and Learning: Lean Startup Strategy

Dive deeper into the 'Build, Measure, Learn' cycle of Lean Startup. Learn about OKRs, hypothesis formulation, User Story Mapping, and the Opportunity Solution Tree. Understand the importance of selecting the right metrics and using effective measurement tools.

Success Cases in Product Launch

Learn from successful product launches, focusing on team formation, cross-department collaboration, technical perspectives on product launches, and post-launch monitoring. Introduce scaling in digital product management and explore growth engines.

What learners say about this course

“Great knowledge acquired in my Master of #DigitalMarketing with @iebschool”
Rodrigo Hernando Vega Ramírez
Business Development Manager at Ayenda Hoteles | Budget Hotel Chain
“Thanks to @iebschool I have laid the foundations of what could be my 2.0 identity. Very interesting. Great teaching staff!”
Helena Romero
Brand Manager at Tabladillo
“Very happy with all the learning and in the application at work from the first day of classes. #seo #sem #digitalmarketing”
Virginia Altagracia Bisonó Encarnación
SEO/SEM/Analytics web at Claro RD

Meet your instructor

Omar Ruiz Rodríguez
Co-organizer, La Product Conf Madrid
Omar Ruiz Rodríguez is a Senior Product Manager with experience in co-organizing La Product Conf Madrid. He has worked hand-in-hand with engineering, design, and data, in addition to other members such as marketing, sales, customer success, operations, and support.

New cohorts coming soon