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IEBS Digital School 7

User Lifecycle in the Digital Product

  • up to 1 month
  • Intermediate

This course delves into the user lifecycle within digital products, covering critical events, usage intervals, and essential lifecycle metrics. Learn to articulate actionable user lifecycle models and frameworks for business excellence.

  • User Lifecycle
  • Growth Hacking
  • Digital Marketing
  • Data Analysis

Overview

Participants will gain a deep understanding of the user lifecycle, focusing on critical metrics like CAC and CLTV. The course integrates modern lifecycle concepts with growth hacking methodologies, providing hands-on experience in developing analytical frameworks and conducting experiments.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Product Managers

Product managers looking to update their knowledge to adapt to new techniques and methodologies derived from digital product development.

Agile Professionals

Professionals trained in agile methodologies who need to complement their knowledge or experience in product strategy.

Enhance your professional capabilities in digital product management by mastering user lifecycle concepts integrated with growth hacking strategies. This course is ideal for product managers and agile professionals aiming to leverage data-driven insights for strategic product development.

Pre-Requisites

1 / 3

  • Basic understanding of digital product management

  • Familiarity with agile methodologies

  • Interest in learning about user lifecycle and growth hacking

What will you learn?

Key Concepts and Methodological Principles
Introduction to user lifecycle types, value propositions, critical events, and usage intervals, with practical marketing examples and a modern research methodology.
Instrumentalization of the User Lifecycle
Focus on lifecycle metrics, including CAC and CLTV calculations, understanding business context, and identifying lifecycle components like events and attributes.
Analytics and Experimentation
Development of an analytical framework using the AAARRR strategy, formulation of hypotheses, prioritization, and the creation of an experimental matrix to apply learned concepts.

What learners say about this course

  • “A step forward in my professional training and growth during 2020 with IEBS Business School, surpassing the postgraduate in Traffic Management.”

    Almudena Gómez González

    Marketing Technician at Vía Célere

  • “Great knowledge acquired in my Master of Digital Marketing with @iebschool.”

    Rodrigo Hernando Vega Ramírez

    Business Development Manager at Ayenda Hoteles | Budget Hotel Chain

  • “Happy and proud to have completed my studies at IEBS Business School.”

    Sara Ramos Díaz

    Social Media Manager at Grupo Planeta

Meet your instructor

  • Ernesto del Valle

    IT, CIO, Digital, Innovation & UX Research Senior Consultant - Professor, IT Senior Consultant, Professor & Speaker, IEBS Digital School

    Ernesto del Valle is an instructor at IEBS Digital School. He is a multidisciplinary professional with extensive experience in new technologies and team leadership in multinational environments.

Upcoming cohorts

  • Dates

    start now

$510