Mydra logo
Marketing
Nuclio Learning logo

Nuclio Learning

Paid Marketing with SEM in Google and AI: Techniques and Tools

  • Intermediate

Discover leading tactics and tools in Paid Marketing, leveraging the power of Google and Artificial Intelligence to achieve success quickly and effectively. This certification course will provide you with the necessary expertise to excel in digital marketing.

  • Digital Advertising Ecosystem
  • Google's Algorithm
  • Ad Rank and Real Auction
  • SEO and SEM Strategies
  • Google Ads Account Structure

Overview

This course will equip you with the knowledge to not only understand the tools of a paid traffic specialist but also to lead advanced strategies fueled by Artificial Intelligence. You will gain skills to manage multi-channel campaigns, pass key digital marketing certifications, and master platforms for capturing paid traffic in digital media.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Executives

Executives looking for new models of interaction through SEO and SEM and gaining a competitive advantage with Google Ads.

Professionals

Professionals interested in leading advanced strategies powered by Artificial Intelligence in the field of Paid Marketing.

Freelancers

Freelancers seeking to enhance their digital marketing skills, focusing on paid traffic and Paid Media strategies.

By completing this program, you will become a comprehensive SEM professional, ready to drive the digital success of any company with effective strategies and measurable results. The course covers the full spectrum of Google Ads payment channels, their measurement, and their impact on global business.

Pre-Requisites

1 / 3

  • Knowledge of digital marketing fundamentals

  • Understanding of SEO and SEM concepts

  • Interest in learning about Google Ads and AI-powered marketing tools

What will you learn?

All About Search
Digital advertising ecosystem, Google's algorithm, Ad Rank and real auction, owned media, paid media, earned media.
SEO and SEM Strategy: Comparative
Comparing SEO vs SEM part 1 and part 2.
SEO and SEM Strategy: Business Objectives
Business objectives: Practice, part 1 and part 2.
Google Ads
General overview of Google Ads, opening an account in Google Ads, certifications, Think with Google.
Key Elements for Your SEM Strategy
Key elements of SEM strategy: account structure, keywords, ads, assets, bids.
Ecosystem to Consider
Privacy in Google Ads, Bard vs Chat GPT, Google Ads tools.
Efficient Strategy in Google Ads
Main KPIs, real exercises solved.

Meet your instructor

  • Alba Díaz Cabrerizo

    Instructor, Nuclio Learning

    Alba Díaz Cabrerizo is a performance specialist with over 9 years of experience in strategic consulting, marketing, and sales. She has worked with a variety of industries, including banking, insurance, retail, pharma, startups, security, travel, energy, and telco.

Upcoming cohorts

  • Dates

    start now

€250