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Integra Technology School 1

Salesforce Marketing Cloud Administrator Certification

  • up to 1 year
  • Intermediate
  • Cohort-based

The Salesforce Marketing Cloud Administrator Certification program prepares students with the knowledge and skills in the latest technologies. As the world's number one CRM, Salesforce offers a unique opportunity for professionals to learn how to create multichannel marketing experiences and personalized customer journeys.

  • Marketing Automation
  • Customer Segmentation
  • Personalized Customer Experiences
  • Market Forecasting with Einstein AI
  • Customer Loyalty Systems

Overview

This certification program covers all aspects of Salesforce Marketing Cloud, including email, mobile, social, and advertising studios, Pardot, Salesforce DMP, Data Studio, Interaction Studio, and Journey Builder. Students will learn to automate marketing strategies, segment effectively, and create personalized, automated experiences using Einstein AI for market forecasting.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    English
    course language
  • Professional Certification
    upon course completion
  • Part-time / Full-time
    schedule flexibility
  • Live classes
    delivered online

Who is this course for?

Marketing Professionals

Individuals looking to specialize in marketing automation and customer relationship management using Salesforce Marketing Cloud.

Email Marketing Specialists

Professionals aiming to design and personalize dynamic emails, manage contact databases, and maximize campaign effectiveness.

CRM Administrators

Administrators who want to configure and manage Marketing Cloud tools and integrate them into their organization's CRM strategy.

Salesforce Marketing Cloud is a leading platform for creating automated marketing strategies and personalized experiences. This certification will equip you with the skills to configure and manage marketing tools, design dynamic emails, and analyze marketing actions. It's ideal for those looking to advance their career in marketing and CRM.

Pre-Requisites

1 / 3

  • Interest in marketing and passion for Salesforce

  • Desire to start a professional career in Salesforce and obtain official certification

  • Willingness to learn about marketing automation, customer segmentation, and personalized experiences

What will you learn?

Digital Marketing Proficiency
Learn the fundamentals of digital marketing within the Salesforce ecosystem.
Subscriber Data Management
Understand how to manage subscriber data for targeted marketing campaigns.
Setup
Get to know the setup processes for marketing campaigns in Salesforce.
Channel Management
Explore how to manage different marketing channels effectively.
Sales Cloud Applications
Learn about the applications within Sales Cloud and how they integrate with marketing efforts.
Account Configuration
Understand how to configure accounts for optimal marketing performance.
Reporting
Gain skills in reporting and analyzing marketing data.
Data Design – Email Build
Learn how to design data models and build emails for marketing campaigns.
Contact Builder – Journey Builder
Discover how to build contact lists and customer journey maps.
Roles and permissions
Understand the roles and permissions within Salesforce Marketing Cloud.
Setup – Macros - Publish
Learn about setting up macros and publishing options in Salesforce.
Engage – Reports – Analyze
Learn how to engage with customers, create reports, and analyze marketing performance.

What learners say about this course

  • “The completion of the master's in Financial and Patrimonial Advisory and Digital Banking has given me the opportunity to end up working where I like. The combination of internships along with the study of the master's makes the training much more complete and beneficial. I would choose Integra again for my training without a doubt.”

    Pilar González

    Student, Master in Financial and Patrimonial Advisory and Digital Banking

  • “The Master in Strategic Management of Human Resources and Organizations has been for me a specialization in an area in which I am interested and towards which I want to direct my professional career. I would highlight, on the one hand, the professionalism of the teaching team that has generated interest, concern, and fascination in each of the subjects and the preparation they have given us to join the labor market; and on the other hand, the treatment and attention provided by the entire team of Integra Technology School.”

    Ainhoa Bolea

    Student, Master in Strategic Management of Human Resources and Organizations

  • “We learn through seeing (and having to solve) real situations that our teachers as People Directors have experienced in their organizations. It breaks the conventional schemes of learning methods by being eminently practical and, in addition, it is very motivating to see the involvement and enthusiasm with which they teach us.”

    Judith Alegre

    Student, Master in Strategic Management of Human Resources and Organizations

Meet your instructors

  • José de la Torre

    Instructor, Integra Technology School

    José de la Torre is currently an instructor at Integra Technology School. Previously, he served as a teacher at SCVi Charter School.

  • Luis Egusquiza

    Instructor, Integra Technology School

    Luis Egusquiza is an instructor at Integra Technology School. He has a wide range of experience in the tech industry, and is passionate about helping others learn and grow.

  • Nerea Jarabo

    Digital Strategy and Innovation Consultant, Integra Technology School

    Nerea Jarabo has always been drawn to the worlds of science and art, which she explores through her diverse educational background in Law and Business Administration, and her current passion for digital marketing. Her journey into the digital realm began with her fascination for marketing, leading her to voraciously devour knowledge, read countless books, and become an expert in all things digital. Today, she takes immense satisfaction in crafting comprehensive digital strategies for diverse projects, sharing her wisdom through interactive training sessions, and utilizing her extensive marketing knowledge to generate valuable solutions.

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€6,000