IEBS Digital School 7

F. Javier Trapero Hidalgo

In this course, you will gain a deep understanding of transmedia communication, learning how to create immersive experiences that allow consumers to interact with brands in a meaningful way. You will learn to develop transmedia architectures that are directed towards user engagement and participation.

Transmedia Environments II

Understanding the role of the user in transmedia environments and how to design architectures that cater to their engagement and interaction.

Transmedia Architecture: The User

Exploring how new technologies influence the reader's experience and interaction within transmedia narratives.

Reader Experience in New Technologies

Creating a comprehensive guide and framework for developing transmedia projects that ensure consistency and depth across different media platforms.

The Transmedia Bible

Application of learned concepts in a practical transmedia project, integrating all aspects of transmedia communication.

Project

Learn the essentials of creating engaging transmedia environments to connect with users. This course will equip you with the skills to develop and implement transmedia communication strategies effectively.

Professionals seeking to develop new professional skills.

Professionals

Entrepreneurs needing to understand new communication environments.

Entrepreneurs

Marketing or design professionals looking to learn new concepts within transmedia communication.

Marketing and Design Professionals

Artificial Intelligence

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Cloud Engineering

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Devops

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Languages

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Advanced management5

Agentic AI

AI Automation & Workflows

AI Coding / Vibe Coding

AI for Designers

AI for Finance

AI for Marketers

AI for Product Management

AI for Product Managers

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Transmedia Environments II

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