IEBS Digital School 7

Jesús Daniel Vivas Medina

This course provides comprehensive training in UX design and conversion rate optimization (CRO), focusing on applying Neuro and Psychology Marketing strategies. You will learn to analyze and test web usability, calculate CRO, and apply testing techniques. The course also covers the use of chatbots and the design of habit-forming products.

UX/UI Design & Research

Explore the basics of Behavioral Design, its importance in digital products, and learn to apply behavior change models in product design.

Introduction to Behavioral Design

Understand decision-making processes and develop design solutions through practical case studies.

Design Hypotheses in Digital Products

Inspired by 'Hooked' by Nir Eyal, learn to design digital products that create user habits using triggers, actions, rewards, and investments.

Habit-Forming Products

Learn to enhance user experience and conversion rates through innovative strategies in Neuro and Psychology Marketing. This course offers insights into UX design, usability testing, and more, tailored for digital growth.

Managers needing to test new techniques for company growth.

Mid-level Managers

Individuals looking to learn innovative growth tools.

Recent Marketing Graduates

Entrepreneurs aiming to improve their digital growth processes.

Digital Entrepreneurs

Professionals needing to update their knowledge and tools to streamline internal processes.

Marketing Professionals

Artificial Intelligence

Business

Cloud Engineering

Data

Design

Devops

Finance

Languages

Leadership

Marketing

Advanced management5

Agentic AI

AI Automation & Workflows

AI Coding / Vibe Coding

AI for Designers

AI for Finance

AI for Marketers

AI for Product Management

AI for Product Managers

AI Foundations

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UX/UI Design & Research

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