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IEBS Digital School 7

External and Consumer Analysis

  • up to 1 month
  • Intermediate

This course equips you with the skills to understand and analyze both external and internal business environments. Learn to enhance strategic decision-making and competitiveness in a highly dynamic market.

  • Strategic Market Analysis
  • Consumer Behavior
  • Competitive Market Structure
  • Predictive Analysis Techniques

Overview

Participants will gain a deep understanding of the tools and techniques for strategic analysis, including qualitative and quantitative methods to forecast market trends. The course also covers detailed consumer behavior analysis to develop customer-centric strategies.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

University Graduates

Individuals looking to develop their career in commercial management and marketing.

Business Professionals

Professionals aiming to structure, develop, and strengthen their knowledge in analyzing internal and external business environments to create effective marketing and commercial strategies.

Entrepreneurs

Entrepreneurs eager to learn innovative and current environment analysis techniques to enhance the competitiveness of their future business.

Gain strategic insights into market dynamics and consumer behavior to enhance your decision-making and competitive edge. Learn from industry experts and apply cutting-edge analysis techniques in your business or career.

Pre-Requisites

1 / 3

  • Understanding of basic marketing principles

  • Interest in market analysis and consumer behavior

  • Desire to apply strategic thinking to real-world business challenges

What will you learn?

Factors and Conditions of the Environment
Understanding the importance of the environment in business performance and competitiveness. Learning concepts and tools for systematic analysis to identify threats and opportunities.
Market and Competitive Structure
Defining competitive environments and industries using models like Abell's. Analyzing industry attractiveness and strategic groups to understand competitor dynamics.
Consumer Behavior
Exploring psychological models of consumer behavior, studying needs, and analyzing consumption models and decisions to influence marketing strategies.

What learners say about this course

  • “Very satisfied with the training offered by @iebschool. Thanks for everything!”

    Andrea Alonso Castro

    Community Manager at @Cosmeclinik

  • “Thanks to @iebschool I have been able to lay the foundations of what could be my 2.0 identity. Very interesting. Great teaching staff!”

    Helena Romero

    Brand Manager at Tabladillo

  • “Happy and proud to have completed my studies at IEBS Business School”

    Sara Ramos Díaz

    Social Media Manager at Grupo Planeta

Meet your instructor

  • Jesús Bustamante

    Co-President, The Business Kids Podcast

    Jesús Bustamante is a Co-President at The Business Kids Podcast, a show with over 3,000 downloads, where he leverages his passion for storytelling to share insights on the business world with other students. He is a lifelong learner with experience in broadcast media, video editing, retail, and performing arts, which has shaped his career aspirations in advertising.

Upcoming cohorts

  • Dates

    start now

$510