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Nuclio Learning

Digital Traffic Management Strategies

  • Intermediate

Optimize your online success with our Practical Implementation of Digital Traffic Management Strategies course. Direct digital flow towards triumph with proven tools and techniques to manage and enhance your web presence effectively.

  • SEO On Page
  • SEO Off Page
  • PPC SEM
  • Social Ads
  • Analytics

Overview

Through this course, you will acquire essential skills and practical knowledge in implementing Digital Traffic Management strategies, as well as the ability to optimize online presence, increase visibility, and maximize digital campaign performance. Led by experts in the field, this course will equip you with knowledge from digital marketing fundamentals to advanced PPC/SEM, Paid Social, and campaign analysis techniques, providing you with the necessary tools to stand out in the competitive digital marketing world.

  • Web Streamline Icon: https://streamlinehq.com
    Online
    course location
  • Layers 1 Streamline Icon: https://streamlinehq.com
    English
    course language
  • Professional Certification
    upon course completion
  • Self-paced
    course format
  • Pre-recorded classes
    delivered online

Who is this course for?

Marketing Directors

Marketing directors looking to optimize online presence and campaign performance.

SEO and SEM Specialists

Specialists seeking to enhance their skills in search engine optimization and marketing.

Entrepreneurs and Business Owners

Entrepreneurs and business owners aiming to increase their digital traffic and online visibility.

This course offers key benefits and outcomes such as mastering digital traffic management strategies, understanding SEO and PPC/SEM, and building effective social media campaigns. It is designed for marketing professionals and entrepreneurs who want to excel in the digital landscape and advance their careers.

Pre-Requisites

1 / 3

  • Basic understanding of digital marketing

  • Familiarity with SEO and SEM concepts

  • Interest in learning about social media advertising

What will you learn?

What is SEO?
SEO On Page, SEO Off Page, Keyword research, SEMrush demonstration.
How does PPC SEM work?
SEO Vs SEM, Google's algorithm, Match types, creatives and bids, Google Ads Live demo.
Introduction to Social Ads
Introduction and algorithm, Success case - Hawkers, Some key concepts, The key formats, Segmenting on Social Networks, Key metrics, Setting up campaigns in a practical way.
Analytics and CRO
Intro Analytics and CRO, Introduction to Digital Analytics, Getting to know Google Analytics, Developing your own project, The power of Qualitative Analytics, Choose your own adventure.

Meet your instructors

  • Michiel Das

    Instructor, Nuclio Learning

    Michiel Das is an instructor at Nuclio Learning. He has extensive experience in branding, marketing, teaching, and startups.

  • Alba Díaz Cabrerizo

    Instructor, Nuclio Learning

    Alba Díaz Cabrerizo is a Performance Specialist at Google with over 9 years of experience. She has a passion for teaching and has worked with a variety of companies in the banking, insurance, retail, pharma, startups, security, travel, energy, and telco industries.

Upcoming cohorts

  • Dates

    start now

€180