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IEBS Digital School 7

Techniques of Online Usability Evaluation

  • Intermediate

Master the essential techniques of usability evaluation to enhance digital products. Learn to conduct usability tests, analyze user behavior, and generate actionable feedback for product optimization.

  • Usability Testing
  • User Experience Research
  • Data Analysis
  • Product Optimization

Overview

This course offers a deep dive into usability evaluation techniques, focusing on practical applications such as conducting usability tests, analyzing user interactions, and prioritizing insights to create actionable reports for product development teams. You will learn to set clear objectives for each study, choose the appropriate testing methods, and effectively communicate findings to stakeholders.

  • Layers 1 Streamline Icon: https://streamlinehq.com
    Spanish
    course language
  • Professional Certification
    upon course completion

Who is this course for?

Graphic and Audiovisual Professionals

Graphic, audiovisual, communication, and marketing professionals looking to shift their career path.

IT Team Managers

Managers responsible for the creation and continuous improvement of digital products.

Front-End Developers

Developers working in web and mobile environments who are involved in user interface design and implementation.

Enhance your career by mastering usability evaluation techniques. This course will equip you with the skills to conduct thorough usability tests, analyze user behavior, and provide critical feedback to improve digital products. Ideal for professionals in design, IT management, and front-end development.

Pre-Requisites

1 / 3

  • Basic understanding of user interface design

  • Experience in digital product management

  • Familiarity with front-end development

What will you learn?

UX Testing
Introduction to UX Testing, understanding its application, learning relevant techniques, and avoiding common research errors.
Think Aloud
Detailed exploration of the Think Aloud usability testing technique, including planning, execution, and moderation of tests.
Report of Results
Techniques for analyzing insights, drafting actionable reports, and prioritizing findings based on their relevance and impact.

What learners say about this course

  • Great knowledge acquired in my Master of #DigitalMarketing with @iebschool

    Rodrigo Hernando Vega Ramírez

    Business Development Manager at Ayenda Hoteles | Budget Hotel Chain

  • A step further in my professional training and growth during 2020 thanks to IEBS Business School's postgraduate in Traffic Management

    Almudena Gómez González

    Marketing Technician at Vía Célere

  • Happy and proud to have completed my studies at IEBS Business School

    Sara Ramos Díaz

    Social Media Manager at Grupo Planeta

Meet your instructor

  • Gerard Adell

    Head of UX & Design, Onebox

    An instructor at IEBS Digital School, Gerard Adell is also the Head of UX & Design at Onebox. He leads a team of design professionals in creating user-centric products that meet business objectives.

New cohorts coming soon