AI for Marketers

Olga de AndrésNuclio Learning

Throughout this course, you will learn to understand different digital business models and how they are monetized in the digital paradigm of 2024. You will comprehend the experimentation process to develop meaningful growth strategies with a proper methodology. The course will also teach you to create a Customer Journey considering the phase of each business and the actions to apply at each stage. Additionally, you will learn the basic laws of design to build adapted websites and experiments, understand the main psychological biases applied in digital products, and develop an experimentation plan while learning to prioritize different experiments. You will also get to know the main tools for experimentation and measurement.

Víctor de la FuenteNuclio Learning

This course provides specialized knowledge in digital marketing, allowing you to stand out in a competitive job market. You will learn current strategies to stay up-to-date with market demands, build a solid brand identity to increase visibility and reputation, and master effective advertising techniques on social media. The course also covers crucial skills for crisis management, influencer marketing, and social commerce strategies.

Juan José RodríguezTekdi

This course will guide you through the process of creating and managing a blog in WordPress with the help of ChatGPT. You will learn to generate content, design a blog structure, and optimize your posts for SEO. By the end of the course, you will be equipped with the skills to create a blog that not only informs and entertains but also leverages AI for enhanced content creation and optimization.

Juan MerodioTekdi

With this course, you will create a correct digital marketing plan, gain a global vision of everything that encompasses digital marketing, and learn how to apply the right strategies in your company or brand.

Manuel Guillermo SilvaTekdi

This course will guide you through the history and evolution of Google Analytics, the GA4 interface, and new measurement methods. You'll practice with Google's demo accounts, investigate and extract user insights, analyze web interactions, understand behavioral patterns, and see how AI is related to analytics. You'll also learn about the digital analyst profession.

Andrea Castán UsónIEBS Digital School 7

This course provides comprehensive training in converting online traffic into business opportunities using inbound marketing strategies. You will learn to create and analyze effective landing pages, optimize conversion processes through CRO, and study successful case applications to your business.

José de la TorreIntegra Technology School 1

This certification program covers all aspects of Salesforce Marketing Cloud, including email, mobile, social, and advertising studios, Pardot, Salesforce DMP, Data Studio, Interaction Studio, and Journey Builder. Students will learn to automate marketing strategies, segment effectively, and create personalized, automated experiences using Einstein AI for market forecasting.

Cristina Catalán ArtigotIEBS Digital School 7

This course offers deep insights into the acquisition and activation phases, focusing on hypothesis, experimentation, and validation methodologies. You will learn to ask the right questions and apply various tactics to test and validate marketing strategies effectively.

Luis Francisco López SánchezIEBS Digital School 7

Learn to generate business questions impacting SEO, find SEO opportunities through analysis, and track KPIs to visualize the SEO status of projects. Gain proficiency in using Google Analytics and Looker Studio for effective data visualization and business measurement.

Alejandro AlemanyIEBS Digital School 7

Participants will gain a deep understanding of technology tools applied to marketing, learn to apply advanced segmentation and boolean rules, and connect different points within the digital marketing ecosystem using principal data management tools.

María Julieta Gomez DiazIEBS Digital School 7

In this course, you will learn to apply and manage advanced PPC/SEM campaigns on Google's Display Network and engage in Remarketing. The course covers strategic campaign creation, audience segmentation, and optimization techniques to maximize digital channel effectiveness and customer acquisition.

Laura María Vázquez ViañoIEBS Digital School 7

Participants will learn to identify and select the right metrics based on set objectives, apply profitability formulas, and value tracking metrics for campaigns. The course covers native measurement options provided by major social platforms, the construction of dashboards, and the integration of data sources.

Diego Rodríguez CatalánIEBS Digital School 7

This course will guide you through the process of developing skills for negotiation and managing commercial organization structures. You will learn to craft strategies and manage both personal and media communication effectively. The course also covers the selection and adaptation of strategies and techniques based on different activity areas and market circumstances.

Iván de LeónIEBS Digital School 7

This course will guide you through the process of using GA4 data to analyze and improve digital marketing actions. You will learn to interpret data effectively to optimize web presence and campaign strategies, enhancing overall business performance.

Marina AvilésNuclio Learning

In this course, you will explore the evolution of digital marketing and the role of CRM systems in customer retention. Learn to design effective email marketing campaigns, understand marketing automation, and apply best practices in CRM management. The course provides practical insights into lead nurturing, scoring, and the use of marketing automation tools to optimize your strategies.

Ernesto del ValleIEBS Digital School 7

Participants will gain a deep understanding of the user lifecycle, focusing on critical metrics like CAC and CLTV. The course integrates modern lifecycle concepts with growth hacking methodologies, providing hands-on experience in developing analytical frameworks and conducting experiments.